Inspire Equity
Elevating humanity means everyone should get a chance to experience success, no matter their race or beliefs.
When our friends at Norstell Capital needed help launching a billion-dollar equity platform for black-owned businesses called “The Inspire Equity Platform,” we used our B2B branding powers to help their platform be seen the way they needed.
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Our creative team worked hard to come up with a really compelling, simple, and memorable new logo for Inspire’s platform. We crafted a modern, timeless, symbol that speaks to the nature of what they are helping black-owned businesses achieve.
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We built a story-based, human-centered landing page to help them tell the world about their platform. Now, investors are lining up to join in with Norstell’s mission to empower black-owned businesses and change our economy.
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A big part of what Norstell does is pitching to potential investors. If your pitch decks look like crap, the perceived value of what you are asking others to invest in will be low. We helped Norstell strategize their copy, design, and delivery of their pitch deck to focus on the human story, as well as the business impact of Inspire so that investors would be eager to get on board.
Racism has created gaping
economic disparities.
When systemic inequality restrains black economic progress, everyone pays the price.
Norstell is doing something about it with the Inspire Equity Platform.
Using the power of design to launch a multibillion-dollar equity fund.
Like most investment firms, a good idea is only as effective as anyone’s ability to communicate its value and impact.
Branding, design, storytelling, and marketing are tools that if used rightly, can take a complex investment concept and humanize it in a way that causes investors to line up to pump money in.
The Logo
“Inspire is a ladder. It’s a way for black communities to climb out of disparity and into prosperity. That’s why this is more than an investment strategy for us. This is an economic revolution that impacts humanity.”
Khary, Chairman and CEO | Norstell Capital
“Branding is controlled perception–the strategic and creative process of helping businesses be actually felt or experienced the way they want to be experienced on an emotional level.”
Brandon Triola, Chief Creative Officer
Forrest Co.
Get to know the humans behind Inspire Equity:
What narrative are your target customers investing in?
Our favorite thing about the Inspire Equity project was knowing that our team was helping to build something that will truly impact humanity on a massive scale–that narrative we talked about that’s being re-written. What about the narrative that your brand is inviting people into? Do you even know what it is?
We don’t charge for brand audits. Reach out below and we’ll help you find some immediate ways you can map out what your narrative is, and enhance your brand or marketing in a way that helps your business.
Oh…and the ROI? Since helping Norstell get Inspire Equity ready to present to investors they have had meeting after meeting with celebrities, major banks, and other massive organizations…the results of which we aren’t allowed to talk about here :)