Go to market with confidence
LaunchNow is our proven go-to-market service for b2b tech, consulting, and professional services firms that gives you everything you need to launch, market, and sell with confidence.
It sucks developing an offering only to see no momentum or pipeline come from it when you actually go to market.
You’re not alone.
Offering launches
are tough
B2b tech firms tend to put all their resources into the product but none into launching it. This leads to:
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The right message to the wrong audience
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The wrong message to the right audience
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Highlighting features over benefits
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Overused marketing tactics that don’t land.
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Blending in with competing offerings
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Disjointed messaging between teams
Breakthrough growth shouldn’t be left to guesswork.
You need a proven plan and a team who can get results.
Hi, we’re Forrest.
🚀
We have a playbook for b2b tech offering launches that’s driving growth for some of the world’s best firms.
It all starts with humanizing your offering and building a targeted strategy around what your buyers really want.
Meet Your Team
We get you.
Unlike most agencies, we pair you with award-winning marketing specialists who know your B2b landscape and the industries you serve.
Watch the video
All systems go!
Here’s a quick breakdown of LaunchNow™ from our founders
What to expect
Benefits
Marketing costs can add up. LaunchNow is a packaged, flat-fee service from our human-centered go-to-market experts.
Here’s what you can expect with LaunchNow:
✅
An offering that stands out from the competition and connects with customers
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A deep understanding of your target audience and their pains relative to your offering
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Excited sales, marketing, and product teams unified around a clear story about your offering
✅
Visuals and messaging that highlight your unique value proposition & build buyer trust
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A catalog of highly effective, human-centered sales enablement assets to empower sales reps
Humanity sells offerings
Our proven approach
Here’s a look at our proprietary, human-centered approach that makes LaunchNow a winning investment for enterprise tech consultancies.
Story
In-depth, empathetic narrative & persona development
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We start by diving deep into understanding your target audience and its pains. From there, we create a relatable, empathetic core messaging framework that that speaks to customers’ desires, unifies your internal teams, and lays the groundwork for a thousand campaigns and communication assets.
Style
Brand elevation and competitive differentiation
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In a crowded market, you need to know what sets you apart from the competition so that you can establish your unique position in the space. We’ll conduct competitive research and present our recommendations on your greatest market opportunities. From there, we’ll help form your unique visual identity and authentic brand story so you can capture buyers’ attention, build trust, and win deals.
Strategy
The right plan, for the right buyers, right NOW!
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Once you have a world-class narrative, competitive differentiation strategy, and a fully aligned team, it’s time to take your offering or practice area to market. We’ll work with you to create a powerful campaign strategy and compelling materials to maximize your launch and fill your pipeline.
Sales
Measurable demand generation and capture outcomes
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Once the elements of your offering story, style, and strategy are in place, we will build out the campaigns, dashboards, reporting, and more to ensure your offering gets in front of the right buyers at the right time. Our demand gen experts will refine, iterate, and ensure ongoing momentum for each offering we work with you on.
Our demand generation and capture approach is born out of years of data and testing around how buyers interact with companies and offerings, and what moves them to take action. In addition to developing an agile, multi-channel, multi-asset strategy, we also measure, refine, and track everything we do so you’ll not only realize the value of your LaunchNow investment but also see actual business growth.
“Guys, we already have $1 million in pipeline. It’s only been three months. This does NOT happen.”
Chuck | CMO
ServiceNow Elite Partner
Get growing
Prepare for takeoff
There are two ways to get off the ground and launch an offering that leads to breakthrough growth.
Choose an option to get started.
For Offerings
Position your product perfectly in the market.
Create and launch a compelling offering that resonates with buyers, unifies sales and marketing teams, and grows your pipeline.
Perfect for:
✅ ISV product offerings
✅ Professional Service Firms
✅ Technology partner offerings
✅ Servicenow, Salesforce, Microsoft, Netsuite, SAP partners, etc.
✅ Managed Service offerings
✅ B2b SaaS offerings
✅ Platform built-on Apps
✅ Any kind of b2b tech offering!
Pricing starts at $4500/Mo
*LaunchNow engagements range between 3 and 12 months and final pricing may vary based on offering, timeline, and goals
For practice areas
Differentiate your practice area from competing firms.
Create and launch a compelling offering that resonates with buyers, unifies sales and marketing teams, and grows your pipeline.
Perfect for:
✅I ISV practice areas
✅ Industry practice areas like healthcare, manufacturing, etc.
✅ IT practice areas like ITAM, ITOM, CSM, etc.
✅ Resilience & risk practice areas
✅ Professional service practice areas or business units
✅ Healthcare practice leaders
✅ Any sort of b2b tech practice area!
Pricing starts at $6500/Mo
*LaunchNow engagements range between 3 and 12 months and final pricing vary based on practice area, timeline, and goals
Deliverables
What you get
G2M Messaging Playbook
A multi-page messaging playbook that your marketing and sales team can easily use for everything from webinars, social posts, all the way to sales enablement.
Offering Identity Guidelines
A visual language strategy, offering logo, color palette, and style guide all derived from a mix of your parent brand and strategic positioning for your offering.
Powerful Positioning strategy
A research-backed strategy for how you can position your offering to stand out from competing solutions and how to execute the positioning in your marketing & sales.
World class launch assets
Pitch deck
One-pager PDF
New web page design for the offering (development added cost)
Social media starter kit
Ready for lift off?
Marketing should get results.
Clients who invest in LaunchNow™ have experienced results like this.
🤝
Sales & marketing teams aligned
💡
Unified business strategy
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A more engaged audience
📣
Elevated brand awareness
↙️
Lower cost
per lead
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Increased
pipeline velocity
It’s not rocket science
Your offering launch is too important to fall flat.
We’ll take the weight off your shoulders so you can go to market with confidence. Fill out the form and set up a pressure-free discovery call with our human-centered marketing specialists for b2b tech offerings.