G O T O M A R K E T S T R A T E G Y
Go to market with confidence.
LaunchNow is our proven go-to-market strategy service. We’ll guide you through everything you need to launch, market, and grow with confidence.
Set up a free strategy lab with our B2B tech GTM specialists.
6 reasons offering launches fail
All features. No benefits, emotion, or story.
Right message, wrong audience.
Old, overused tactics that don’t land.
Wrong message, right audience.
Blending in with competing offerings.
Sales, product, and marketing don’t talk.
Since 2020 we’ve helped B2B tech businesses and consulting firms like yours navigate the complexities of getting their best and brightest offerings into the world.
We see one core theme across the ones who struggle the most…
They’re Guessing.
Guessing with strategy.
Guessing with tactics.
Guessing with their ICP.
Guessing with GTM motions.
Guessing with their story.
Guessing with strategy. Guessing with tactics. Guessing with their ICP. Guessing with GTM motions. Guessing with their story.
You cannot guess to market.
We’ve seen firms try to do this over and over again with the same sad results. When it comes to breaking through with a product, offering, or managed service you’ve already invested a lot of money in, you need two things:
01
A Strategy
We follow the GTM partners framework for successful GTM strategy. Our team of specialists will help you build the right approach to make the most out of the offering you’ve invested in building.
02
A Team
Most agencies can make you some ads and do some creative stuff. Our team knows your industries, platforms, and the world of B2B tech. You’ll get a team of amazing human beings who know GTM.
Y O U R T E A M
Hi, we’re Forrest.
We help you take the guesswork out of go-to-market by giving you a research backed strategy for how to break through with any offering.
C A S E S T U D Y
Ins-pi becomes first ServiceNow partner to hit Gartner magic quadrant for enterprise tech
W A T C H
All systems go!
Here’s a quick breakdown of LaunchNow™ from our founders
M E T H O D OL O G Y
Our proven approach
Here’s a look at our proprietary, human-centered approach that makes LaunchNow a winning investment for enterprise tech consultancies.
Story
In-depth, empathetic narrative & persona development
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We start by diving deep into understanding your target audience and its pains. From there, we create a relatable, empathetic core messaging framework that that speaks to customers’ desires, unifies your internal teams, and lays the groundwork for a thousand campaigns and communication assets.
Style
Brand elevation and competitive differentiation
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In a crowded market, you need to know what sets you apart from the competition so that you can establish your unique position in the space. We’ll conduct competitive research and present our recommendations on your greatest market opportunities. From there, we’ll help form your unique visual identity and authentic brand story so you can capture buyers’ attention, build trust, and win deals.
Strategy
The right plan, for the right buyers, right NOW!
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Once you have a world-class narrative, competitive differentiation strategy, and a fully aligned team, it’s time to take your offering or practice area to market. We’ll work with you to create a powerful campaign strategy and compelling materials to maximize your launch and fill your pipeline.
Sales
Measurable demand generation and capture outcomes
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Once the elements of your offering story, style, and strategy are in place, we will build out the campaigns, dashboards, reporting, and more to ensure your offering gets in front of the right buyers at the right time. Our demand gen experts will refine, iterate, and ensure ongoing momentum for each offering we work with you on.
Our demand generation and capture approach is born out of years of data and testing around how buyers interact with companies and offerings, and what moves them to take action. In addition to developing an agile, multi-channel, multi-asset strategy, we also measure, refine, and track everything we do so you’ll not only realize the value of your LaunchNow investment but also see actual business growth.
“Guys, we already have $1 million in pipeline. It’s only been three months. This does NOT happen.”
Chuck | CMO
ServiceNow Elite Partner
P R I C I N G
Two ways to takeoff
There are two ways to get off the ground and launch an offering that leads to breakthrough growth.
For Offerings
Position your product perfectly in the market.
Create and launch a compelling offering that resonates with buyers, unifies sales and marketing teams, and grows your pipeline.
Perfect for:
✅ ISV product offerings
✅ Professional Service Firms
✅ Technology partner offerings
✅ Servicenow, Salesforce, Microsoft, Netsuite, SAP partners, etc.
✅ Managed Service offerings
✅ B2b SaaS offerings
✅ Platform built-on Apps
✅ Any kind of b2b tech offering!
Pricing starts at $4500/Mo
*LaunchNow engagements range between 3 and 12 months and final pricing may vary based on offering, timeline, and goals
For practice areas
Differentiate your practice area from competing firms.
Create and launch a compelling offering that resonates with buyers, unifies sales and marketing teams, and grows your pipeline.
Perfect for:
✅I ISV practice areas
✅ Industry practice areas like healthcare, manufacturing, etc.
✅ IT practice areas like ITAM, ITOM, CSM, etc.
✅ Resilience & risk practice areas
✅ Professional service practice areas or business units
✅ Healthcare practice leaders
✅ Any sort of b2b tech practice area!
Pricing starts at $6500/Mo
*LaunchNow engagements range between 3 and 12 months and final pricing vary based on practice area, timeline, and goals
D E L I V E R A B L E S
What you get
G2M Messaging Playbook
A multi-page messaging playbook that your marketing and sales team can easily use for everything from webinars, social posts, all the way to sales enablement.
Offering Identity Guidelines
A visual language strategy, offering logo, color palette, and style guide all derived from a mix of your parent brand and strategic positioning for your offering.
Powerful Positioning strategy
A research-backed strategy for how you can position your offering to stand out from competing solutions and how to execute the positioning in your marketing & sales.
World class launch assets
Pitch deck
One-pager PDF
New web page design for the offering (development added cost)
Social media starter kit
Ready for lift off?
Schedule a free strategy lab with our GTM specialists.
L E T ’ S G R O W
Don’t guess to market.
Your offering launch is too important to fall flat. Replace the guesswork with a team who knows how to help you break through, and a strategy to get you there.
