G O - T O - M A R K E T O F F E R I N G
How to stand out in the crowded ServiceNow® partner ecosystem
Learn how a leading global enterprise architecture firm revitalized its digital presence with its flagship ServiceNow application.
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M E E T O U R H E R O
Enterprise architects committed to helping companies transform
Ins•pi came to Forrest with one goal: Relaunch their top ServiceNow app in a way that turns heads and moves hearts.
🖥
Product
Custom
ServiceNow
app
📊
Industry
IT
↗️
Size
40
employees
T H E P R O B L E M
Unclear messaging was slowing momentum
Ins•pi's app, Designer, was a top ServiceNow download, but the messaging attached did not clearly define the application's benefits or use case.
Explore the app's landing page before partnering with Forrest here ➡️
T H E G O A L
Re-go-to-market with a clear and world class offering.
We customized a strategy set out to do two things:
Find the compelling story to help Ins•pi invite enterprise architects into a narrative of transformation
Re-name and re-package their offering to stand out from competing solutions and grab the attention of their target buyers
T H E S O L U T I O N
Help Ins•pi apply the Forrest LaunchNow framework
Step 1
Craft an in-depth and empathetic messaging framework for Ins•pi's product
Step 2
Analyze the competition and visually position the Ins•pi app to stand out
Step 3
Help the Ins•pi team build a winning strategy to re-introduce the app into the market
T H E I M P A C T
New name. New look. Clarified story.
Forrest helped Ins•pi craft a clear and powerful new narrative for their flagship product.
Before
After
“We are so impressed. We have never had anything for our brand with this level of clarity and quality. We absolutely love what Forrest has helped us achieve.”
Kadir, Senior Partner & Enterprise Architecure Expert | Ins•pi
B R E A K T H R O U G H
Launch your offerings with impact
At Forrest, we help B2B tech businesses, consulting firms, and digital transformation leaders achieve breakthrough growth with human-centered go-to-market strategies.
See how our LaunchNow service works today and go to market with impact.