R E B R A N D
Transforming a machinery broker into a digital resource hub
Sourceline machinery has a big vision – they contacted us to help them bring it to life, and position them to transform into the realtor.com of food and beverage machinery.
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M E E T O U R H E R O
Sourceline Machinery is the go-to for the world’s biggest food & beverage makers
They came to Forrest with a big idea, a big vision, and some big goals for their business.
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Product
Rebrand their core business
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Industry
Manufacturing
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Size
NA
T H E P R O B L E M
A competitive market was hurting their perceived value
While wildly successful as a business, Sourceline was needing to stand out as a premium vendor and solution for the world’s biggest food & beverage companies.
Here’s what the Sourceline brand looked like before partnering with Forrest.
T H E G O A L
Re-brand Sourceline to look and feel like the nine figure player they are.
We customized a strategy set out to do two things for their business:
Stand out and demand respect
Polish, improve, and refine their brand expression
Build a brand architecture that helps them expand into a resource hub with multiple business units under the Sourceline name.
T H E S O L U T I O N
Apply the Forrest BrandX framework
Step 1
We did a thorough, in-depth discovery that pulled out the human attributes of Sourcline’s brand that we want their market to experience.
Step 2
We analyzed the competition and positioned Sourceline to stand out in the crowded market they’re through clear messaging and stunning visual identity.
Step 3
We worked with the Sourceline team to refine the core messaging, visual expression, and deliver a brand that can evolve into an innovative online platform.
T H E I M P A C T
Sourceline now has a stunning brand that embodies all the attributes they want their clients to experience.
We crafted a powerfully clear messaging framework, constructed a new tagline, and rebuilt their visual identity expression to scale as they add new business unites and become an online platform.
Before
After
“I’m really stunned. You guys crushed it. Now we have what we need for the next iteration of our business. Thank you!”
Dave | Operations Director
Sourceline Machinery
B R E A K T H R O U G H
Sourceline is ready. Are you?
Sourcline has a brand that fits their business strategy long term. They’ve got everything they need to expand, launch new business units, and take the market share that belongs to them.
If your brand isn’t set up to do the same, click the button below and let’s build a world class tech brand that puts the big 4 to shame.