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The Return Key is a story. It’s not an ad. It’s not a campaign. It’s not a sales gimmick. The Return Key is a piece created to represent what we stand for as people. You won’t see a call to action at the end of this video. We did that on purpose. The action is to go home and go camping. Return to what matters.
We refuse to build businesses that are devoid of human value. We believe that technology and people should work together to elevate humanity–not the opposite. The Return Key is a call to all of us as humans to come back to what matters–to laugh, cry, breathe, and be human…because the clock is ticking.
What does this have to do with B2B technology? Everything. It has everything to do with B2B technology because the people you’re trying to sell to are not CTOs, asset managers, or c-suite leaders. They are mothers, fathers, sons, brothers, daughters–they are humans and they hunger for meaning beyond technology.
We worked with Emmy Award winning video producer, Nate Lundquist to create this film. Special thanks to him for making it as meaningful as it is. Thanks to all of the cast and crew who were a part of telling this story. Thank you to our wives, husbands, and kids for being the real profit in our lives.
This piece is an example of the care, quality, storytelling, and intention that we put behind helping every digital transformation leader elevate their brand and amplify their message. We put compelling, human stories at the foundation of everything we do for ourselves and our clients.
