Brand Blunder
How does a business like yours elevate your tech brand and really stand out in a sea of sameness?
That’s too much to read in one article. Here’s what NOT to do instead.
(⏱ 2-minute read)
Brand differentiation in tech is tough but not impossible.
If you're tired of losing deals to the Big 4, blending in with every other brand, and having no clue what your firm’s unique story is, these things will NOT help you:
1. An updated corporate identity...but no internal team to ensure it’s used consistently or in the right way.
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2. New brand messaging…but it hasn’t been tested or research-backed based on the pains and insights of your buyers.
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3. An updated website or sales enablement materials…but none of it follows a strategic narrative that your audience is invited into.
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🎉 BONUS: Doing NOTHING to elevate your brand because you don’t know where to start.
If you want to elevate your tech brand and take your B2B brand strategy to the next level, don’t start by guessing with a bunch of deliverables.
Instead...
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Here’s how to build a strong tech brand:
✅ Assess how strong your tech brand is and where it needs work.
(🎉 Free assessment at the end of this article!)
✅ Audit your existing brand and marketing to find the gaps you can occupy and start addressing problems at a foundational level.
✅ Craft a research-backed brand strategy that positions your business to connect with your buyers in powerful ways.
✅ Execute. Without a strategy, all your deliverables are guesswork.
Want to learn how?
Check out this webinar we hosted about how to build a brand that puts the Big 4 to shame.
Assess your brand today!
Take our free brand clarity assessment and get a brand score. This assessment is based on 15 years of brand strategy and identity consulting experience that will help you see exactly where you need to invest!
(Take 5 minutes to answer questions and see your score instantly!)
