The ROI of an Intentional Tech Brand
Why do the Big 4 win ALL the big deals?
A while back, I led a webinar on marketing for technology companies that explained why most tech firms don't have the same brand impact as the Big 4.
We talked about all kinds of little-known gold nuggets that separate nine- and 10-figure tech brands from firms that struggle to stand out. You can watch the replay on how to compete with the Big 4 here. 👇🏽
TLDR:
One of the reasons the Big 4 and other nine-figure brands like Salesforce, ServiceNow, NetSuite, and more have such impactful brands isn't because they have the budget to buy brand impact — it's because they’re INTENTIONAL with their brand.
An intentional brand is:
Strategic. They have a clear brand strategy their whole firm uses like a playbook for how to show up, sound, look, and feel.
Consistent. These brands show up the same way in their marketing as they do with their customers and internal teams.
Different. Successful nine- and 10-figure brands KNOW what makes them unique and the business value attached to it. These differences SHOW up in their marketing because they've done the work to outline them at their brand’s foundation.
Why you should invest in an intentional technology brand strategy:
01
Demand Metric and Lucid Press published a report that found that if a B2B brand is totally inconsistent, it costs about 23% of annual revenue.
02
McKinsey found that B2B companies with weak brands perform 20% worse than strong brands.
03
An article by Tom Roach showed that weak and unintentional brands achieve 3x less sales volume than strong and intentional brands.
🚀 It's not rocket science.
The Big 4 win all the big deals because they are the most memorable. And they have all become this way by doing it on purpose and being intentional with their brands. If you don't have a brand strategy playbook for your firm, struggle to know and articulate how your business is different, and are not breaking through in certain markets, your brand is NOT intentional.
This means you’re just guessing.
That’s ok. This can be fixed!
Start here. 👇🏽
Sadly, most firms can't invest budget dollars in a big brand unless they have data showing where they need to be more intentional and how it will help the bottom line.
That's Forrest comes in. 🙋🏽
We specialize in marketing for technology companies and are committed to helping firms compete with the Big 4 without the Big 4’s marketing budget.
For a limited time we’re offering B2B tech firms free brand and marketing audits.
This is the first step in clarifying how to position your brand strategically. This initial audit will help you know where to start, what's not working, and what gaps you need to fill in your current brand strategy.
We’ll do a thorough review of the following:
From there, we’ll show you where you should focus your brand efforts based on what we find.
This is for any tech partner businesses, ISV, consulting firm, tech firm, or SaaS company.
Reach out to see if you qualify and if we have any openings.
No payment. No selling. No strings.
Just radical clarity on where to start being intentional with your tech brand.
