A Winning Customer Profile Design
We put a lot of emphasis on building target customer profiles. It all starts with highlighting who is most often purchasing your product or offering and why. Here’s a great tutorial on how to take those insights and turn them into actionable elements on your webpages.
Quick Synopsis of the Video:
The Importance of Target Customer Profile: Let’s emphasize the importance of understanding your target customer profile and how it helps you achieve a result that is not guessing, but is targeted and accurate to what the market wants.
Synthesis of Findings: At Forrest, we do a Target Customer Profile workshop. After the workshop, all the findings are synthesized to look for insights and gold nuggets that will inform the next step.
Design Thinking Workshop: There is a lot of untapped power in design thinking workshops to bring clarity to a brand or a business.
Landing Page Creation: Brandon shows how the insights from the workshop were used to inform the creation of a landing page. The language, images, and design were all carefully crafted to address the internal problems and aspirations of the target customer profile.
Understanding Target Customer: When you really know your customer, you can address internal problems to sell solutions that speak to their pain points.
Aspirational Branding: Language and images used in the landing page were chosen carefully to create an aspirational brand that appeals to the target customer profile.
Competitive Nature: There is a competitive nature of the target customer profile and how it informed the language used in the landing page.
